Virgin Media O2, a media and telecommunications company, announced its success in simplifying internal data sharing using BigQuery's Analytics Hub. Like many organizations, the company faced challenges in sharing data effectively and compliantly, leading to slow information flow and hindered decision-making.
Virgin Media O2 adopted Analytics Hub after a successful pilot, finding that it offers scalability, self-service capabilities, and a simple governance model for data tags and quality. This streamlined the process of sharing data between teams and different departments, reducing manual effort and errors.
Some of the key benefits the company realized from using Analytics Hub include:
* **Enhanced data integrity and security:** Secure, zero-copy sharing ensures consistent data integrity across departments, preventing metadata loss and unauthorized access.
* **Cost efficiency and simplified management:** By eliminating data movement, the platform reduces long-term costs and operational overhead, while a small team can manage data oversight effectively.
* **Centralized monitoring and governance:** A unified dashboard provides real-time control over data sharing activities, allowing quick identification of issues and enforcing strict access and permission policies.
Looking ahead, Virgin Media O2 plans to focus on streamlining four key areas: data ownership, data catalog, data quality metrics, and more effective tagging of sensitive data.
This case presents a strong case study of how Analytics Hub can help organizations overcome data sharing challenges and achieve better business outcomes.
