Amazon announced the general availability of data lineage in the next generation of Amazon SageMaker and Amazon DataZone. This feature enables visual traceability of data origins, transformations, and usage, bolstering trust, governance, and discoverability for strategic data-driven decisions. Data lineage in Amazon DataZone addresses the challenges faced by organizations striving to remain competitive by using their data for strategic analysis. It enhances data trust and validation by providing a visual, traceable history of data assets, enabling business analysts to quickly understand data origins without manual research. For data engineers, it facilitates impact analysis and troubleshooting by clearly showing relationships between assets and allowing easy tracing of data flows. This feature supports data governance and compliance efforts by offering a comprehensive view of data movement, helping governance teams to quickly respond to compliance queries and enforce data policies. It improves data discovery and understanding, helping consumers grasp the context and relevance of data assets more efficiently. Additionally, data lineage contributes to better change management, increased data literacy, reduced data duplication, and enhanced cross-team collaboration. By tackling these challenges, data lineage in Amazon DataZone helps organizations build a more trustworthy, efficient, and compliant data ecosystem, ultimately enabling more effective data-driven decision-making.