Amazon announced new Amazon Q Business capabilities to help Independent Software Vendors (ISVs) enhance generative AI experiences. These capabilities allow ISVs to retrieve data from multiple sources through a single API and customize the design of their embedded Amazon Q assistant. This enables ISVs to rapidly deploy personalized, AI-powered experiences within their applications, leveraging both enterprise knowledge and user context across multiple software-as-a-service (SaaS) applications. By integrating Amazon Q Business, ISVs can accelerate their generative AI roadmap. ISVs can now access content and context from outside their application, helping them to build richer experiences, improve engagement and retention, while complementing their existing generative AI and Retrieval Augmented Generation (RAG) workflows using their preferred large language models (LLMs). Importantly, customers maintain full ownership of their index and have complete control over which applications can access their data. ISVs can integrate Amazon Q Business through two paths: 1. Onboarding through the ISV’s application: Customers initiate the process through the ISV’s platform. 2. Onboarding through AWS Management Console: Customers create their Amazon Q Business application directly through the AWS console. Once access is granted, ISVs can begin retrieving data from the designated index using the SearchRelevantContent API to enrich their generative AI capabilities. Additionally, software providers can now customize the embeddable assistant UI to match their corporate branding. These new capabilities are generally available today in the US East (N. Virginia) and US West (Oregon) AWS Regions, with availability in additional AWS Regions coming soon.