Amazon announced new features for Amazon Connect focused on enhancing customer experience through generative AI, advanced security, and streamlined bot management. These features include generative AI-powered customer segmentation, native WhatsApp Business messaging, secure collection of sensitive data, simplified conversational AI bot management, and enhancements to Amazon Q in Connect. These innovations help businesses improve their contact center operations by creating more time and space for meaningful human interactions, while maintaining security and compliance. With Amazon Connect, businesses can create more personalized and efficient customer experiences while upholding the highest standards of data security and operational excellence.