EPAM and Google Cloud have announced their partnership to deliver the Retail Media Orchestration Toolkit, a custom solution designed to help retailers of all sizes leverage their first-party data and maximize the potential of their retail media operations.
This partnership has particularly caught my attention because it addresses a key challenge facing many retailers today: how to effectively leverage their first-party data to improve shopping experiences, accurately measure campaign performance, and deliver personalized ad recommendations. By combining EPAM’s retail expertise with Google Cloud’s industry-leading capabilities in digital advertising and AI, this toolkit provides a comprehensive solution that can help retailers overcome these obstacles.
One key aspect of this toolkit is its ability to enable retailers to create data clean rooms. Data clean rooms are essential for protecting sensitive customer data while still allowing it to be used for advertising purposes. By providing a secure environment for data sharing, this toolkit can help retailers comply with regulatory requirements while building trust with their customers.
Furthermore, the toolkit addresses the challenge of standardizing workflows and data. By automating these processes, retailers can reduce the costs and errors associated with manual processes, leading to increased profits.
Finally, I believe the integration of AI and gen AI into this toolkit is a game-changer. By harnessing the power of these technologies, retailers can gain deeper insights into their audiences, improve campaign measurement, and deliver more personalized shopping experiences.
Overall, I think the Retail Media Orchestration Toolkit from EPAM and Google Cloud is a promising solution that can help retailers unlock the potential of their first-party data and succeed in the ever-evolving retail media landscape.
