Amazon announced the general availability of the Amazon Titan Image Generator v2 model with new capabilities in Amazon Bedrock. With Amazon Titan Image Generator v2, you can guide image creation using reference images, edit existing visuals, remove backgrounds, generate image variations, and securely customize the model to maintain brand style and subject consistency. This powerful tool streamlines workflows, boosts productivity, and brings creative visions to life.

Amazon Titan Image Generator v2 brings several new features in addition to all the features of Amazon Titan Image Generator v1, including:

* **Image conditioning:** Provide a reference image along with a text prompt, resulting in outputs that follow the layout and structure of the user-supplied reference.

* **Image guidance with color palette:** Precisely control the color palette of generated images by providing a list of hex codes along with the text prompt.

* **Background removal:** Automatically remove the background from images containing multiple objects.

* **Subject consistency:** Fine-tune the model to preserve a specific subject (for example, a particular dog, shoe, or handbag) in the generated images.

These new features make Amazon Titan Image Generator v2 an even more powerful tool for creatives. With the ability to use reference images, remove backgrounds, and control the color palette, you can now create images with even greater precision and control. The ability to fine-tune the model to maintain subject consistency is particularly useful for brands that want to ensure that their products are consistently represented in generated images.

Amazon Titan Image Generator v2 is available today in Amazon Bedrock in the US East (N. Virginia) and US West (Oregon) Regions. To learn more, check out the Amazon Titan product page and the Amazon Bedrock pricing page.